I'm thinking somewhere in the Midwest and it's HOT. Staying in the shadows is one way to survive until the hopefully cooling breeze of the evening.

Click on image to see it larger.
There's a vertical sign that can be seen in the enlarged image that has had a few of us stumped until Mike Brubaker came along to solve the puzzle.
I'm no expert in farming, but I do like Scrabble. The mystery sign is likely advertising "DeLaval Cream Separators", first patented in 1887. One of those useful devices that only dairy farmers pay attention to, while the rest of us wonder whether half-n-half is half good or half bad for our cholesterol.To read about Gustav de Laval, the inventor of the DeLaval Cream Separator click here.
Thanks Mike!