I'm always interested in the ads Kodak ran to convince people of the importance of taking snapshots of their lives. When you look at other ads for the competition, specifically for cameras, they simply don't have the same feeling Kodak was pushing.
This ad dates from Collier's magazine, August 1949.
Click on image to see it larger.
Kodak knew how to push emotional buttons. Early on they knew how freeing a camera was for a woman and most of the very early ads featured women with cameras having fun. Then they pushed the idea of family memories. I'm not even sure what they're pushing today. I don't think I've paid attention or noticed a Kodak ad in a long time.
And let me just say, even though I really enjoy my digital cameras, I miss film. I miss the smell of the film when you opened up the bag and took out the little metal can. I still have a few of those old cans, used before they went to the plastic "cans" which were useful, but never as fun.
Things change, they say for the better. Everything is geared towards faster and easier. I guess I never found loading film into a camera to be a chore. I enjoyed threading it on the sprockets. Now I just have to make sure I turn the flash card in the right direction and never have to worry about changing it on a sunny day.
But bless Kodak for pushing the use of their product. Without it I doubt this blog would exist.